What is the site's intent? Who's my audience? What do they need/want?
ETHOS - Trust. Make sure that your stuff is credible.
PATHOS - Surveys, create engaging content, create controversy
LOGOS - Seek to understand
Find your leads - Someone who is interested in your business and been funnelled through the chain.
Find your prospects - Someone who has given you permission to talk business with them
A place to send people to find more about you.
Comes from Facebook, youtube, tumblr, business cards, signs, linked in, keyword searches -----> get them to make a choice or send them away with value.
BLOG - Updated fresh content for your audience. Teach them about your product. Generate leads. Educate them. A Blog will direct people to take action on your webpage with your contact info.
Website - Brings people to place with tons of info, essentially a catalogue online with anything and everything that would be of interest for that company.
Webpage - Tells people about you and some info and pictures of your business. Get people to take action.
Thank you Dave for the update.
ETHOS - Trust. Make sure that your stuff is credible.
PATHOS - Surveys, create engaging content, create controversy
LOGOS - Seek to understand
Find your leads - Someone who is interested in your business and been funnelled through the chain.
Find your prospects - Someone who has given you permission to talk business with them
A place to send people to find more about you.
Comes from Facebook, youtube, tumblr, business cards, signs, linked in, keyword searches -----> get them to make a choice or send them away with value.
BLOG - Updated fresh content for your audience. Teach them about your product. Generate leads. Educate them. A Blog will direct people to take action on your webpage with your contact info.
Website - Brings people to place with tons of info, essentially a catalogue online with anything and everything that would be of interest for that company.
Webpage - Tells people about you and some info and pictures of your business. Get people to take action.
Thank you Dave for the update.
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